Operating from São Paulo and Lisbon, Areia Group is a global fashion showroom and consultancy founded in 2019 by Laura Ulrich, a former buyer with over 16 years of industry expertise. We specialize in bringing distinctive brands to the international market through custom strategies for expansion, positioning, and wholesale growth.

Our curated portfolio, featured in digital and seasonal showrooms in Paris and Miami, spans luxury, emerging, and lifestyle brands in Womenswear, Menswear, and Accessories. With a commitment to sustainability and innovative design, we provide bespoke services that resonate with global buyers.

Supported by a robust network of multibrand retailers, e-commerce platforms, department stores, and exclusive boutiques, Areia seamlessly connects brands with leading partners worldwide.