Parioca

Founded in Rio de Janeiro in 2015, Parioca is a unisex resort brand celebrated for its playful prints and bold humor. Inspired by Brazilian beach culture, Parioca captures the essence of endless summers with imagery that evokes joy and relaxed, effortless fits.

The name “Parioca” blends the seductive allure of Parisian style with the vibrant spirit of Rio’s Cariocas, creating a daring, summer-ready attitude. More than just elegant beachwear, Parioca embodies a lifestyle and a unique approach to fashion.