About
Our vision
Founded in 2019, Areia is a global fashion consultancy and showroom dedicated to representing distinctive, sustainable brands in the international market. Based in São Paulo and Lisbon, we focus on brand expansion, positioning, and bespoke wholesale strategies.
Our curated collections, showcased in both digital and seasonal showrooms in Paris and Miami, feature luxury, emerging, and lifestyle brands.
Meet Our Founder
Laura Ulrich
Laura Ulrich founded Areia with a mission to elevate Brazilian and select international brands globally, drawing from over 16 years of experience in international fashion. Her journey began in Brazil and expanded to London, where she studied Fashion Merchandising at the London College of Fashion and Global Marketing at Regents Business School.
Laura’s career spans roles with renowned brands like Issa, Abercrombie & Fitch, Louis Vuitton, and Burberry, along with buying positions for Emilio Pucci, Jimmy Choo, and Prada. Her passion for design, coupled with a deep understanding of the luxury market, drives Areia’s vision, blending expertise and innovation.
Curated Approach
Areia offers an innovative, hands-on approach to design curation with a focus on sustainability and emerging talent. Through our digital and physical showrooms, we connect brands to a global network of top retailers and buyers, ensuring a personalized, strategic approach.
Our collections reflect sophistication, high standards, and a modern global perspective, supported by partnerships with leading retailers, boutiques, and online platforms.
With deep industry expertise and global connections, Areia provides strategic solutions for lasting success. Our dedication to quality, innovation, and sustainable partnerships makes us the ideal choice for brands seeking international growth.
Areia bridges brands and retailers, fostering meaningful connections and growth through our showrooms and strategic consulting worldwide.
PARTNERS
Areia partners with key entities and programs focused on promoting Brazilian brands abroad,
working alongside key partners and institutions that share our vision.
