Helen Rödel

Founded in 2007, Helen Rödel’s brand is renowned for its unique designs that blend traditional craftsmanship with contemporary aesthetics. Specializing in crochet, her creations redefine artisanal knitting, showcasing an artistic approach to this age-old technique.

Rödel’s work explores the concept of time, merging traditional methods with innovative materials for timeless pieces crafted with precision. Each stitch reflects a commitment to portraying an incognito and fertile Brazil, grounded in heritage while embracing global connectivity.