{"id":2626,"date":"2024-02-11T10:19:00","date_gmt":"2024-02-11T13:19:00","guid":{"rendered":"https:\/\/areiagroup.com\/?p=2626"},"modified":"2024-12-19T17:00:12","modified_gmt":"2024-12-19T20:00:12","slug":"isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna","status":"publish","type":"post","link":"https:\/\/areiagroup.com\/pt\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/","title":{"rendered":"Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2626\" class=\"elementor elementor-2626\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5c501 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2b5c501\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8147c87 elementor-widget elementor-widget-text-editor\" data-id=\"8147c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"separator\">\n<figure class=\"embed-base image-embed embed-0\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c4d68c8c1a6572c36d5074\/IMG-2342\/0x0.jpg?format=jpg&amp;crop=768,712,x0,y311,safe&amp;width=1440\" alt=\"IMG_2342\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text wp-block-paragraph\" role=\"button\">Monica Gallese, founder of Fortuna womenswear<\/p>\n<small>Monica Gallese<\/small><\/figcaption>\n<\/figure>\n<p>When it comes to Latin American fashion brands, names like Silvia Tcherassi, Farm Rio, Selva Negra and Cuyana have risen to the top of the fashion world. But even still, it can be hard to discover new Latin American fashion labels abroad, especially if they\u2019re independent.<\/p>\n<div class=\"halfway_hardwall_1\">\u00a0<\/div>\n<div class=\"article_paragraph_2\">\u00a0<\/div>\n<p>In Miami, the\u00a0<a class=\"color-link\" title=\"https:\/\/isidramiami.com\/\" href=\"https:\/\/isidramiami.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/isidramiami.com\/\" aria-label=\"Isidra concept store\">Isidra concept store<\/a>\u00a0is the go-to for the latest cutting-edge Latin American fashion brands, showcasing collections from De Loreta, Animale Jeans, Namoia, and Triya. Now, Isidra\u2019s founder Monica Gallese has launched her own fashion brand called\u00a0<a class=\"color-link\" title=\"https:\/\/www.instagram.com\/fortunaperu\/\" href=\"https:\/\/www.instagram.com\/fortunaperu\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.instagram.com\/fortunaperu\/\" aria-label=\"Fortuna\">Fortuna<\/a>.<\/p>\n<div class=\"halfway_hardwall_2\">\u00a0<\/div>\n<p>While she has traditionally helped other designers sell in her boutiques, she\u2019s finally releasing her own attire collection. \u201cI always dreamed of having my own collection,\u201d said Gallese. \u201cI&#8217;ve been in love with fashion for so long, and I&#8217;ve been a buyer for more than 10 years. So that helped me understand my clients and learn what they want.\u201d<\/p>\n<div class=\"halfway_hardwall_3\">\u00a0<\/div>\n<div class=\"vestpocket\">\u00a0<\/div>\n<figure class=\"embed-base image-embed embed-1\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c77c5a726e81877db7b467\/green-dress-fortuna\/960x0.png?format=png&amp;width=1440\" alt=\"green dress fortuna\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text\" role=\"button\">A green dress by Peruvian brand Fortuna<\/p>\n<small>fortuna<\/small><\/figcaption>\n<\/figure>\n<p>Fortuna is named after the word \u201cfortune,\u201d or \u201cluck,\u201d in Spanish, but it also means \u201cheritage.\u201d \u201cIt\u2019s a brand focused on sharing my cultural heritage,\u201d said Gallese. \u201cI&#8217;m Peruvian and Italian, so I always love going back to my roots,\u201d she said. \u201cI wanted to share my Peruvian cultural heritage abroad.\u201d<\/p>\n<\/div>\n<p>Her debut resort collection is called \u201cParacas,\u201d named after the Peruvian village which is just a two-hour drive outside of Lima. The Paracas Bay has ties to ancient culture.<\/p>\n<figure class=\"embed-base image-embed embed-7\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c77d2efa76634da2b76b97\/Red-dress-by-Fortuna\/0x0.png?format=png&amp;crop=686,716,x294,y0,safe&amp;width=1440\" alt=\"Red dress by Fortuna\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text\" role=\"button\">A red patterned textile dress by Peruvian brand Fortuna<\/p>\n<small>fortuna<br \/><\/small><br \/><br \/><\/figcaption>\n<\/figure>\n\n<p>\u201cThe area also has the Nazca lines, stunning geoglyphs in the desert, which is one of the most fascinating ancient cultures in Peru,\u201d said Gallese. Her collection boasts hand-sewn pieces made from cotton and linen, as well as found items like seashells. \u201cI wanted to have a quality brand with quality fabrics, quality pieces,\u201d she said. \u201cThey are all made with love in a sustainable space by women. It\u2019s a collaborative effort created by a community of women, who each have their say.\u201d<\/p>\n<p>It features red dresses, symbolizing the Peruvian sunset, while nodding to the flamingo, a bird known in and around Peru. She also included green dresses, symbolizing palm trees, and blue items, like swimsuits, symbolizing the ocean. \u201cParacas Bay is a protected area with a lot of cultural and ancient culture that I kept in mind when designing these prints,\u201d she said.<\/p>\n<p>The collection also includes a pair of seashell sunglasses, and gladiator sandals with heels, which tie up your leg. \u201cWe wanted to use seashells in this collection because they reflect the wealth of nature and wildlife at Paracas Bay,\u201d said Gallese. \u201cThe seashell sunglasses have this retro 1970s vibe, but it\u2019s also modern with sharp angles and sleek cuts.\u201d<\/p>\n<figure class=\"embed-base image-embed embed-4\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c77cc30bb4cb3f6ca97eed\/blue-dress-fortuna\/960x0.png?format=png&amp;width=1440\" alt=\"blue dress fortuna\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text\" role=\"button\">A blue dress by Peruvian brand Fortuna<\/p>\n<small>fortuna<\/small><\/figcaption>\n<\/figure>\n<p>She also created linen corsets with seashells hanging from them. \u201cIn many dresses, we use mesh as a key fabric that can be worn up or down,\u201d she said. \u201cMy favorite pieces are those that are versatile that you can wear up, with hells, or down, with sneakers.\u201d<\/p>\n<p>Gallese\u2019s collection lifts inspiration from Peru\u2019s most treasured historic textiles, some of which are in the\u00a0<a class=\"color-link\" title=\"https:\/\/museopedrodeosma.org\/en\/cursos-2021\/\" href=\"https:\/\/museopedrodeosma.org\/en\/cursos-2021\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/museopedrodeosma.org\/en\/cursos-2021\/\" aria-label=\"Museo Pedro de Osma\">Museo Pedro de Osma<\/a>\u00a0in Lima. The museum is known for its diverse collection of colonial art, and its textile history, which dates back 10,000 years. \u201cI wanted to use Peruvian textiles as a way to connect with my cultural heritage, and showcase that in my collection,\u201d said Gallese.<\/p>\n<figure class=\"embed-base image-embed embed-5 alignleft\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c77cdabd87b68f2e0adb05\/seashell-eyewear-fortuna\/960x0.png?format=png&amp;width=1440\" alt=\"seashell eyewear fortuna\" width=\"93\" height=\"131\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text\" role=\"button\">Seashell sunglasses by Fortuna<\/p>\n<small>fortuna<\/small><\/figcaption>\n<\/figure>\n<p>Next up, Gallese is planning on opening an Isidra boutique in Mexico City, and she will collaborate with<a class=\"color-link\" title=\"https:\/\/faithconnexion.com\/\" href=\"https:\/\/faithconnexion.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/faithconnexion.com\/\" aria-label=\"Faith Connexion\">\u00a0Faith Connexion<\/a>\u00a0to showcase Fortuna\u2019s upcoming collection at Paris Fashion Week in September. She also recently designed an Isidra pop up on the rooftop of the five-star Miraflores Park, A Belmond Hotel, in Lima, and will host a rooftop session every Wednesday night.<\/p>\n<p>A brand for women that is powered by women is the most important part of Gallese\u2019s day to day business. \u201cI have an amazing team of 22 women working with me; I&#8217;m touching their lives, and they are touching mine,\u201d said Gallese. \u201cWe are growing together, and when you have amazing people that believe in you, the sky&#8217;s the limit.\u201d<\/p>\n<figure class=\"embed-base image-embed embed-6\" role=\"presentation\">\n<div class=\"image-embed__placeholder\"><img decoding=\"async\" src=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/65c77cfb15000cfd0d5ae513\/IMG-2341\/960x0.jpg?format=jpg&amp;width=1440\" alt=\"IMG_2341\" \/><\/div>\n<figcaption>\n<p class=\"color-body light-text\" role=\"button\">A red dress by Peruvian brand Fortuna<\/p>\n<small>fortuna<\/small><\/figcaption>\n<\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb3b0d3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bb3b0d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4937b0e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4937b0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7ad30 elementor-widget elementor-widget-text-editor\" data-id=\"aa7ad30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n<h5><strong>(Forbes)<\/strong><\/h5>\n<p><a class=\"linkcor\" href=\"https:\/\/www.forbes.com\/sites\/nadjasayej\/2024\/02\/13\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\">https:\/\/www.forbes.com\/sites\/nadjasayej\/2024\/02\/13\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\/a&gt;<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Monica Gallese, founder of Fortuna womenswear Monica Gallese When it comes to Latin American fashion brands, names like Silvia Tcherassi, Farm Rio, Selva Negra and Cuyana have risen to the top of the fashion world. But even still, it can be hard to discover new Latin American fashion labels abroad, especially if they\u2019re independent. \u00a0 \u00a0 In Miami, the\u00a0Isidra concept store\u00a0is the go-to for the latest cutting-edge Latin American fashion brands, showcasing collections from De Loreta, Animale Jeans, Namoia, and Triya. Now, Isidra\u2019s founder Monica Gallese has launched her own fashion brand called\u00a0Fortuna. \u00a0 While she has traditionally helped other designers sell in her boutiques, she\u2019s finally releasing her own attire collection. \u201cI always dreamed of having my own collection,\u201d said Gallese. \u201cI&#8217;ve been in love with fashion for so long, and I&#8217;ve been a buyer for more than 10 years. So that helped me understand my clients and learn what they want.\u201d \u00a0 \u00a0 A green dress by Peruvian brand Fortuna fortuna Fortuna is named after the word \u201cfortune,\u201d or \u201cluck,\u201d in Spanish, but it also means \u201cheritage.\u201d \u201cIt\u2019s a brand focused on sharing my cultural heritage,\u201d said Gallese. \u201cI&#8217;m Peruvian and Italian, so I always love going back to my roots,\u201d she said. \u201cI wanted to share my Peruvian cultural heritage abroad.\u201d Her debut resort collection is called \u201cParacas,\u201d named after the Peruvian village which is just a two-hour drive outside of Lima. The Paracas Bay has ties to ancient culture. A red patterned textile dress by Peruvian brand Fortuna fortuna \u201cThe area also has the Nazca lines, stunning geoglyphs in the desert, which is one of the most fascinating ancient cultures in Peru,\u201d said Gallese. Her collection boasts hand-sewn pieces made from cotton and linen, as well as found items like seashells. \u201cI wanted to have a quality brand with quality fabrics, quality pieces,\u201d she said. \u201cThey are all made with love in a sustainable space by women. It\u2019s a collaborative effort created by a community of women, who each have their say.\u201d It features red dresses, symbolizing the Peruvian sunset, while nodding to the flamingo, a bird known in and around Peru. She also included green dresses, symbolizing palm trees, and blue items, like swimsuits, symbolizing the ocean. \u201cParacas Bay is a protected area with a lot of cultural and ancient culture that I kept in mind when designing these prints,\u201d she said. The collection also includes a pair of seashell sunglasses, and gladiator sandals with heels, which tie up your leg. \u201cWe wanted to use seashells in this collection because they reflect the wealth of nature and wildlife at Paracas Bay,\u201d said Gallese. \u201cThe seashell sunglasses have this retro 1970s vibe, but it\u2019s also modern with sharp angles and sleek cuts.\u201d A blue dress by Peruvian brand Fortuna fortuna She also created linen corsets with seashells hanging from them. \u201cIn many dresses, we use mesh as a key fabric that can be worn up or down,\u201d she said. \u201cMy favorite pieces are those that are versatile that you can wear up, with hells, or down, with sneakers.\u201d Gallese\u2019s collection lifts inspiration from Peru\u2019s most treasured historic textiles, some of which are in the\u00a0Museo Pedro de Osma\u00a0in Lima. The museum is known for its diverse collection of colonial art, and its textile history, which dates back 10,000 years. \u201cI wanted to use Peruvian textiles as a way to connect with my cultural heritage, and showcase that in my collection,\u201d said Gallese. Seashell sunglasses by Fortuna fortuna Next up, Gallese is planning on opening an Isidra boutique in Mexico City, and she will collaborate with\u00a0Faith Connexion\u00a0to showcase Fortuna\u2019s upcoming collection at Paris Fashion Week in September. She also recently designed an Isidra pop up on the rooftop of the five-star Miraflores Park, A Belmond Hotel, in Lima, and will host a rooftop session every Wednesday night. A brand for women that is powered by women is the most important part of Gallese\u2019s day to day business. \u201cI have an amazing team of 22 women working with me; I&#8217;m touching their lives, and they are touching mine,\u201d said Gallese. \u201cWe are growing together, and when you have amazing people that believe in you, the sky&#8217;s the limit.\u201d A red dress by Peruvian brand Fortuna fortuna \u00a0 (Forbes) https:\/\/www.forbes.com\/sites\/nadjasayej\/2024\/02\/13\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\/a&gt;<\/p>","protected":false},"author":1,"featured_media":2627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-2626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna - Areia Group | Fashion Consultancy &amp; Showroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/areiagroup.com\/pt\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna - Areia Group | Fashion Consultancy &amp; Showroom\" \/>\n<meta property=\"og:description\" content=\"Monica Gallese, founder of Fortuna womenswear Monica Gallese When it comes to Latin American fashion brands, names like Silvia Tcherassi, Farm Rio, Selva Negra and Cuyana have risen to the top of the fashion world. But even still, it can be hard to discover new Latin American fashion labels abroad, especially if they\u2019re independent. \u00a0 \u00a0 In Miami, the\u00a0Isidra concept store\u00a0is the go-to for the latest cutting-edge Latin American fashion brands, showcasing collections from De Loreta, Animale Jeans, Namoia, and Triya. Now, Isidra\u2019s founder Monica Gallese has launched her own fashion brand called\u00a0Fortuna. \u00a0 While she has traditionally helped other designers sell in her boutiques, she\u2019s finally releasing her own attire collection. \u201cI always dreamed of having my own collection,\u201d said Gallese. \u201cI&#8217;ve been in love with fashion for so long, and I&#8217;ve been a buyer for more than 10 years. So that helped me understand my clients and learn what they want.\u201d \u00a0 \u00a0 A green dress by Peruvian brand Fortuna fortuna Fortuna is named after the word \u201cfortune,\u201d or \u201cluck,\u201d in Spanish, but it also means \u201cheritage.\u201d \u201cIt\u2019s a brand focused on sharing my cultural heritage,\u201d said Gallese. \u201cI&#8217;m Peruvian and Italian, so I always love going back to my roots,\u201d she said. \u201cI wanted to share my Peruvian cultural heritage abroad.\u201d Her debut resort collection is called \u201cParacas,\u201d named after the Peruvian village which is just a two-hour drive outside of Lima. The Paracas Bay has ties to ancient culture. A red patterned textile dress by Peruvian brand Fortuna fortuna \u201cThe area also has the Nazca lines, stunning geoglyphs in the desert, which is one of the most fascinating ancient cultures in Peru,\u201d said Gallese. Her collection boasts hand-sewn pieces made from cotton and linen, as well as found items like seashells. \u201cI wanted to have a quality brand with quality fabrics, quality pieces,\u201d she said. \u201cThey are all made with love in a sustainable space by women. It\u2019s a collaborative effort created by a community of women, who each have their say.\u201d It features red dresses, symbolizing the Peruvian sunset, while nodding to the flamingo, a bird known in and around Peru. She also included green dresses, symbolizing palm trees, and blue items, like swimsuits, symbolizing the ocean. \u201cParacas Bay is a protected area with a lot of cultural and ancient culture that I kept in mind when designing these prints,\u201d she said. The collection also includes a pair of seashell sunglasses, and gladiator sandals with heels, which tie up your leg. \u201cWe wanted to use seashells in this collection because they reflect the wealth of nature and wildlife at Paracas Bay,\u201d said Gallese. \u201cThe seashell sunglasses have this retro 1970s vibe, but it\u2019s also modern with sharp angles and sleek cuts.\u201d A blue dress by Peruvian brand Fortuna fortuna She also created linen corsets with seashells hanging from them. \u201cIn many dresses, we use mesh as a key fabric that can be worn up or down,\u201d she said. \u201cMy favorite pieces are those that are versatile that you can wear up, with hells, or down, with sneakers.\u201d Gallese\u2019s collection lifts inspiration from Peru\u2019s most treasured historic textiles, some of which are in the\u00a0Museo Pedro de Osma\u00a0in Lima. The museum is known for its diverse collection of colonial art, and its textile history, which dates back 10,000 years. \u201cI wanted to use Peruvian textiles as a way to connect with my cultural heritage, and showcase that in my collection,\u201d said Gallese. Seashell sunglasses by Fortuna fortuna Next up, Gallese is planning on opening an Isidra boutique in Mexico City, and she will collaborate with\u00a0Faith Connexion\u00a0to showcase Fortuna\u2019s upcoming collection at Paris Fashion Week in September. She also recently designed an Isidra pop up on the rooftop of the five-star Miraflores Park, A Belmond Hotel, in Lima, and will host a rooftop session every Wednesday night. A brand for women that is powered by women is the most important part of Gallese\u2019s day to day business. \u201cI have an amazing team of 22 women working with me; I&#8217;m touching their lives, and they are touching mine,\u201d said Gallese. \u201cWe are growing together, and when you have amazing people that believe in you, the sky&#8217;s the limit.\u201d A red dress by Peruvian brand Fortuna fortuna \u00a0 (Forbes) https:\/\/www.forbes.com\/sites\/nadjasayej\/2024\/02\/13\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\/a&gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/areiagroup.com\/pt\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/\" \/>\n<meta property=\"og:site_name\" content=\"Areia Group | Fashion Consultancy &amp; Showroom\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-11T13:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T20:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/areiagroup.com\/wp-content\/uploads\/2024\/12\/capa3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"luciano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"luciano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/\"},\"author\":{\"name\":\"luciano\",\"@id\":\"https:\\\/\\\/areiagroup.com\\\/#\\\/schema\\\/person\\\/324ed350a9a779136304b421b71dd487\"},\"headline\":\"Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna\",\"datePublished\":\"2024-02-11T13:19:00+00:00\",\"dateModified\":\"2024-12-19T20:00:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/\"},\"wordCount\":741,\"publisher\":{\"@id\":\"https:\\\/\\\/areiagroup.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/areiagroup.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/capa3.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/\",\"url\":\"https:\\\/\\\/areiagroup.com\\\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\\\/\",\"name\":\"Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna - Areia Group | Fashion Consultancy &amp; 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Showroom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/areiagroup.com\/pt\/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna\/","og_locale":"pt_BR","og_type":"article","og_title":"Isidra Store Founder Monica Gallese Launches Her Own Brand, Fortuna - Areia Group | Fashion Consultancy &amp; Showroom","og_description":"Monica Gallese, founder of Fortuna womenswear Monica Gallese When it comes to Latin American fashion brands, names like Silvia Tcherassi, Farm Rio, Selva Negra and Cuyana have risen to the top of the fashion world. But even still, it can be hard to discover new Latin American fashion labels abroad, especially if they\u2019re independent. \u00a0 \u00a0 In Miami, the\u00a0Isidra concept store\u00a0is the go-to for the latest cutting-edge Latin American fashion brands, showcasing collections from De Loreta, Animale Jeans, Namoia, and Triya. Now, Isidra\u2019s founder Monica Gallese has launched her own fashion brand called\u00a0Fortuna. \u00a0 While she has traditionally helped other designers sell in her boutiques, she\u2019s finally releasing her own attire collection. \u201cI always dreamed of having my own collection,\u201d said Gallese. \u201cI&#8217;ve been in love with fashion for so long, and I&#8217;ve been a buyer for more than 10 years. So that helped me understand my clients and learn what they want.\u201d \u00a0 \u00a0 A green dress by Peruvian brand Fortuna fortuna Fortuna is named after the word \u201cfortune,\u201d or \u201cluck,\u201d in Spanish, but it also means \u201cheritage.\u201d \u201cIt\u2019s a brand focused on sharing my cultural heritage,\u201d said Gallese. \u201cI&#8217;m Peruvian and Italian, so I always love going back to my roots,\u201d she said. \u201cI wanted to share my Peruvian cultural heritage abroad.\u201d Her debut resort collection is called \u201cParacas,\u201d named after the Peruvian village which is just a two-hour drive outside of Lima. The Paracas Bay has ties to ancient culture. A red patterned textile dress by Peruvian brand Fortuna fortuna \u201cThe area also has the Nazca lines, stunning geoglyphs in the desert, which is one of the most fascinating ancient cultures in Peru,\u201d said Gallese. Her collection boasts hand-sewn pieces made from cotton and linen, as well as found items like seashells. \u201cI wanted to have a quality brand with quality fabrics, quality pieces,\u201d she said. \u201cThey are all made with love in a sustainable space by women. It\u2019s a collaborative effort created by a community of women, who each have their say.\u201d It features red dresses, symbolizing the Peruvian sunset, while nodding to the flamingo, a bird known in and around Peru. She also included green dresses, symbolizing palm trees, and blue items, like swimsuits, symbolizing the ocean. \u201cParacas Bay is a protected area with a lot of cultural and ancient culture that I kept in mind when designing these prints,\u201d she said. The collection also includes a pair of seashell sunglasses, and gladiator sandals with heels, which tie up your leg. \u201cWe wanted to use seashells in this collection because they reflect the wealth of nature and wildlife at Paracas Bay,\u201d said Gallese. \u201cThe seashell sunglasses have this retro 1970s vibe, but it\u2019s also modern with sharp angles and sleek cuts.\u201d A blue dress by Peruvian brand Fortuna fortuna She also created linen corsets with seashells hanging from them. \u201cIn many dresses, we use mesh as a key fabric that can be worn up or down,\u201d she said. \u201cMy favorite pieces are those that are versatile that you can wear up, with hells, or down, with sneakers.\u201d Gallese\u2019s collection lifts inspiration from Peru\u2019s most treasured historic textiles, some of which are in the\u00a0Museo Pedro de Osma\u00a0in Lima. The museum is known for its diverse collection of colonial art, and its textile history, which dates back 10,000 years. \u201cI wanted to use Peruvian textiles as a way to connect with my cultural heritage, and showcase that in my collection,\u201d said Gallese. Seashell sunglasses by Fortuna fortuna Next up, Gallese is planning on opening an Isidra boutique in Mexico City, and she will collaborate with\u00a0Faith Connexion\u00a0to showcase Fortuna\u2019s upcoming collection at Paris Fashion Week in September. She also recently designed an Isidra pop up on the rooftop of the five-star Miraflores Park, A Belmond Hotel, in Lima, and will host a rooftop session every Wednesday night. 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