{"id":1131,"date":"2024-11-12T20:36:04","date_gmt":"2024-11-12T23:36:04","guid":{"rendered":"https:\/\/areiagroup.com\/?page_id=1131"},"modified":"2025-03-31T16:08:24","modified_gmt":"2025-03-31T19:08:24","slug":"sobre","status":"publish","type":"page","link":"https:\/\/areiagroup.com\/pt\/sobre\/","title":{"rendered":"Sobre"},"content":{"rendered":"
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Sobre<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nossa Vis\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fundada em 2019, Areia \u00e9 uma consultoria e showroom de moda internacional dedicada a representar marcas \u00fanicas e sustent\u00e1veis. Com sede em S\u00e3o Paulo e Lisboa, nosso foco est\u00e1 na expans\u00e3o de marcas e em estrat\u00e9gias personalizadas de posicionamento e atacado.<\/p>

Nossas cole\u00e7\u00f5es, exibidas em showrooms digitais e sazonais em Paris e Miami, re\u00fanem marcas sofisticadas, emergentes e de lifestyle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Conhe\u00e7a Nossa Fundadora<\/span>
\nLaura Ulrich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Laura Ulrich fundou a Areia com a miss\u00e3o de expandir a presen\u00e7a de marcas brasileiras e internacionais no mercado global, trazendo mais de 16 anos de experi\u00eancia na moda internacional. Sua trajet\u00f3ria come\u00e7ou no Brasil e a levou a Londres, onde estudou Fashion Merchandising no London College of Fashion e Global Marketing na Regents Business School.<\/p>

Laura atuou em marcas de prest\u00edgio como Issa, Abercrombie & Fitch, Louis Vuitton e Burberry, e ocupou posi\u00e7\u00f5es de buyer na Emilio Pucci, Jimmy Choo e Prada. Sua paix\u00e3o por moda, somada ao conhecimento do mercado de luxo, inspira a vis\u00e3o da Areia, unindo expertise e inova\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n Curadoria Exclusiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Areia oferece uma abordagem inovadora e pr\u00e1tica para a curadoria de design, com foco em sustentabilidade e novos talentos. Por meio de nossos showrooms f\u00edsicos e digitais, conectamos marcas a uma rede global de compradores e varejistas de prest\u00edgio, garantindo um enfoque personalizado e estrat\u00e9gico.<\/p>

Nossas cole\u00e7\u00f5es refletem sofistica\u00e7\u00e3o, altos padr\u00f5es e uma vis\u00e3o moderna e global, apoiadas por parcerias com varejistas, boutiques exclusivas e plataformas online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Com ampla experi\u00eancia no setor e uma rede de conex\u00f5es globais, Areia oferece solu\u00e7\u00f5es estrat\u00e9gicas para apoiar o crescimento de marcas. Nosso foco em qualidade, inova\u00e7\u00e3o e parcerias sustent\u00e1veis nos torna a escolha ideal para marcas que buscam expans\u00e3o internacional.<\/p>

A Areia conecta marcas e varejistas, criando parcerias significativas e promovendo crescimento atrav\u00e9s de nossos showrooms e consultoria estrat\u00e9gica ao redor do mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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PARCEIROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Areia tem uma rela\u00e7\u00e3o de parceria com as entidades e programas dedicados
ao incentivo das exporta\u00e7\u00f5es de marcas brasileiras<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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About Our vision Founded in 2019, Areia is a global fashion consultancy and showroom dedicated to representing distinctive, sustainable brands in the international market. Based in S\u00e3o Paulo and Lisbon, we focus on brand expansion, positioning, and bespoke wholesale strategies. Our curated collections, showcased in both digital and seasonal showrooms in Paris and Miami, feature luxury, emerging, and lifestyle brands. Meet Our Founder Laura Ulrich Laura Ulrich founded Areia with a mission to elevate Brazilian and select international brands globally, drawing from over 16 years of experience\u00a0 in international fashion. Her journey began in Brazil and expanded to London, where she studied Fashion Merchandising at the London College of Fashion and Global Marketing at Regents Business School. Laura\u2019s career spans roles with renowned brands like Issa, Abercrombie & Fitch, Louis Vuitton, and Burberry, along with buying positions for Emilio Pucci, Jimmy Choo, and Prada. Her passion for design, coupled with a deep understanding of the luxury market, drives Areia\u2019s vision, blending expertise and innovation. Curated Approach Areia offers an innovative, hands-on approach to design curation with a focus on sustainability and emerging talent. Through our digital and physical showrooms, we connect brands to a global network of top retailers and buyers, ensuring a personalized, strategic approach. Our collections reflect sophistication, high standards, and a modern global perspective, supported by partnerships with leading retailers, boutiques, and online platforms. With deep industry expertise and global connections, Areia provides strategic solutions for lasting success. Our dedication to quality, innovation, and sustainable partnerships makes us the ideal choice for brands seeking international growth. Areia bridges brands and retailers, fostering meaningful connections and growth through our showrooms and strategic consulting worldwide. PARTNERS Areia partners with key entities and programs focused on promoting Brazilian brands abroad, working alongside key partners and institutions that share our vision.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1131","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout Areia \u2013 Our Story & Vision<\/title>\n<meta name=\"description\" content=\"Learn how Areia elevates fashion brands through expert consulting, curated experiences, and strategic initiatives that drive success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/areiagroup.com\/pt\/sobre\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Areia 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